WHITE OWL HERITAGE
1887
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White Owl’s story begins when Joseph Cullman, the son of German immigrants, and his son establish the company that would eventually purchase General Cigar.
1918
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General Cigar focuses on five core brands to appeal to different smoker preferences and establishes its first national cigar brands including White Owl and Wm. Penn.
1920s
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White Owl introduces new foil wrappers to keep its cigars fresh in the 1920's–a major innovation in the industry.
1930s
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In the 1930's, White Owl becomes the largest selling 5¢ cigar at 520 million per year. New York Yankee legend, Babe Ruth, along with his wife, Claire, make a joint pitch for White Owl cigars.
1944
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The company again jolts the industry with the rollout of the Cigarillo, a scaled-down panatela cigar, that would become extremely popular under the White Owl brand.
1950
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White Owl introduces another innovation, the Homogenized Tobacco Leaf (HTL) wrapper, which provides a more uniform product and a milder taste at a great value.
1960s
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The Tiparillo launches in the 1960's as an alternative to cigarettes along with the White Owl New Yorker cigar launching at the NY World’s Fair.
1985
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White Owl moves production from Pennsylvania to Dothan, Alabama, where it remains to this day.
2002
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White Owl shakes up the industry by establishing a new line of flavored cigars.
2007
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White Owl pioneers another innovation, the FoilFresh® Pouch, which provides industry-leading freshness.
2016
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White Owl launches an all-new look for it’s entire everyday line.
2019
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White Owl launches Minis, slow burn cigarillos that are smaller in size but giant in taste.
2020
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Some things just go better together. White Owl Pairs is a brand-new concept in flavor, delivering a series of perfectly-paired combinations, designed to double the smoking satisfaction.
2021
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A completely original cigarillo concept that’s only available from White Owl, Swirl is designed to please both the taste buds and the eyes. With its unique flavor combinations and innovative, multi-color wrappers, Swirl is simply like nothing that’s ever been seen by cigar lovers before.
2000's - Present
We continue to steadily unveil new, modern packaging that nods to our rich heritage while looking to the future.