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WHITE OWL HERITAGE

White Owl’s story begins in 1887, when Joseph Cullman, the son of German immigrants, established the company that would eventually launch the White Owl brand. Take a few moments to scroll through some of the highlights from our history and heritage.

1887

1887

White Owl’s story begins when Joseph Cullman, the son of German immigrants, and his son establish the company that would eventually purchase General Cigar.

1918

1918

General Cigar focuses on five core brands to appeal to different smoker preferences and establishes its first national cigar brands including White Owl and Wm. Penn.

1920

1920s

White Owl introduces new foil wrappers to keep its cigars fresh in the 1920's–a major innovation in the industry. 

1930

1930s

In the 1930's, White Owl becomes the largest selling 5¢ cigar at 520 million per year. New York Yankee legend, Babe Ruth, along with his wife, Claire, make a joint pitch for White Owl cigars.

1944

1944

The company again jolts the industry with the rollout of the Cigarillo, a scaled-down panatela cigar, that would become extremely popular under the White Owl brand.

1950

1950

White Owl introduces another innovation, the Homogenized Tobacco Leaf (HTL) wrapper, which provides a more uniform product and a milder taste at a great value.

1960

1960s

The Tiparillo launches in the 1960's as an alternative to cigarettes along with the White Owl New Yorker cigar launching at the NY World’s Fair.

1985

1985

White Owl moves production from Pennsylvania to Dothan, Alabama, where it remains to this day.

2002

2002

White Owl shakes up the industry by establishing a new line of flavored cigars.

2007

2007

White Owl pioneers another innovation, the FoilFresh® Pouch, which provides industry-leading freshness.

2016

2016

White Owl launches an all-new look for it’s entire everyday line.

2019

2019

White Owl launches Minis, slow burn cigarillos that are smaller in size but giant in taste.

2020

2020

Some things just go better together. White Owl Duos is a brand-new concept in flavor, delivering a series of perfectly-paired combinations, designed to double the smoking satisfaction.

2000's - Present

White Owl continues to lead the way with innovative products, winning industry awards and consumer's preferences.
We continue to steadily unveil new, modern packaging that nods to our rich heritage while looking to the future.
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